Achievement Unlocked: Super Blog Reading Packs

  • Have you had enough of being mediocre?
  • Are you tired of asking your tech gurus a question?
  • Ready to try your hand at being the best?

If so, check out these blog packs, ready for your digital consumption. After reading these, you’ll be ready to do life… in BEAST mode. Achievement unlocked!

(Re)Launch a Brand New Website

So you want to start a new site? Start with your plan! The more strategy you put in before launching will help you immensely in the long run. Read these blog posts and be enlightened.

Tried and True: Our Website Migration Checklist

Launching a website can be a harrowing process. Let  make it a little less harrowing by following this insightful migration checklist. Having this plan in place and following these steps will definitely make the (re)launch smoother.

An Analytics Goal Too Far: Understanding Measurement Strategy

Defining a goal for your website is important. Knowing how to track that goal is of equal importance. Read this guide and let it help you define your website goals, how to measure them and how they reinforce your overall business objectives.

SX – The Initiative Missing from Your 2016 SEO Plan

 covers in great detail the changing landscape of all things that now encompass the Search Experience (SX). Read this article to learn the importance of applying an over-arching SX strategy to your content and technical efforts.

Creating a Search Strategy That’s Right for You

‘s informative blog post takes you on a journey to discover the right overall strategy strategy for your business and your objectives. Move beyond boilerplate solutions and craft a finely tuned plan that exclusively meets your needs.

Start an eCommerce Website

So you want to start an eCommerce website? Don’t pets.com your way into notoriety. Take advantage of our insight into the world of eCommerce.

Absolute Beginner Google Analytics Tips for Small Businesses

Why not start your journey here? Samantha Barnes discusses the basics of tracking your small business website. Strategy, common definitions and other reporting tips are all covered.

FAQ About Google Analytics Enhanced Ecommerce

Have questions about enhanced eCommerce tracking? Once again, Samantha Barnes has an amazing write-up tackling the questions you want answered most. She discusses how Enhanced eCommerce tracking can… err… enhance your analytics and your insight into your transactions.

Tracking Offline Purchases with Enhanced Ecommerce and Google Forms

Kristen Perko discusses the capabilities of tracking those old-fashioned Brick-and-Mortar store transactions within Google Analytics using App Scripts and the measurement protocol. While more technical in nature, the steps are clearly explained and will surely pay dividends!

Tackle Ecommerce Strategy with Google Shopping Campaigns

You’ve built it, but why won’t they come? Perhaps you need to tweak your eCommerce strategy. Stephen Kapusta knocks it out of the park. He discusses not just the “how’s” of Google Shopping campaigns, but he walks you through the “why’s” as well.

Get the (Ad)Word Out About Your Website!

Anyone these days can have a website. Why not unlock beast mode here, too and make it stand out! Take advantage of LunaMetrics’ vast knowledge of SEO and SEM best practices to grow your following and expand your customer base.  Our blogs cut through the clutter and give true insight.

Nail Your First AdWords Campaign: Agency Tips & Tricks

Google’s AdWords platform affords you so much power and customization, it would be easy to get lost in the setup. Thankfully,  does a great job breaking down the fundamentals. Read this blog post and be amazed at your new-found SEM Superpowers.

Managing Multiple Locations on Google My Business

Managing and curating how your business appears within Google search is vitally important. One of those ways is to use Google My Business to its fullest. Let this article walk you through the specifics – from account management practices to keeping tabs on any location updates. A must read for any Brick-and-Mortar.

Linking AdWords to Google Analytics & Webmaster Tools

Did you know that Google Analytics, AdWords and Search Console (Webmaster Tools) integrate and can work in concert to help your see the bigger picture of your site and your marketing efforts?  has written an excellent article discussing the importance of tying together all of your key data points within Google Analytics.

Stay On Schedule with AdWords Management Calendar

Maintaining an AdWords account can be a trying experience. Tap into LunaMetrics’ expertise and best practices to learn how you can tame the Monster that can be your AdWords account. ‘s informative article even offers a calendar template and other handy tips.

Google Tag Manager Magic

Google Tag Manager (GTM) is a powerful tool to wield and unlocking its potential can bring both new insights and easier management. Read these blog posts and open your mind to the possibilities.

What Is Google Tag Manager? (And How Does It Work With Google Analytics?)

The best place to start with delving into Google Tag Manager is with ‘s excellent blog post. It covers the many benefits (and potential pitfalls) of Google Tag Manager and how it supercharges your GA implementation.

Safely Migrating To Google Tag Manager

If you know your way around a website and have a little more technical background, this is another great read. , one of our resident GTM gurus, writes a detailed article describing the recommended steps to move from on-page code to the wonderful world of GTM.

Google Analytics and Google Tag Manager Debugging Tools

So you’ve implemented GTM and something’s not quite right. Use our latest roundup of tools to help you single out and resolve the issue.

Instantiating & Using The Google Tag Manager dataLayer – Data Layer Best Practices Pt 1

The Data Layer object is an important part of passing information through the site into Google Tag Manager. ‘s four-part magnum opus covers all the details in an approachable manner. On the other side of this series, you will surely be a data layer master!

Audit That Site

You have an existing website. You like it just the way it is. Your tracking, however leaves something to be desired. Worse yet, you love your 10% bounce rate, but how do you know it’s real? SPOILER ALERT: It’s not. There’s nothing better to clean up the data cobwebs than an old-fashioned audit. Use these blogs to help you roll up your sleeves and dive in!

Where Should The Google Analytics Tracking Code Be Placed?

In an audit, this is a great place to start. The distance between the top and the bottom of the page might as well be miles given the right circumstance. Where is your code? Is it in the right place? Read this and find out.

20+ Reasons Your Google Analytics Pageviews Are Wrong

Another great stop in your audit journey is here! There may be 20+ ways your pageviews are wrong, but it only takes one of them for the whole to be inaccurate. Read this and clean them up!

Data Layer Forensics: Ecommerce Edition

You know something isn’t quite right, in your data but you just can’t put your finger on it. Let Dorcas Alexander be your guide into delving deep within the world of troubleshooting leveraging the data layer. She very clearly walks you through the process and you’ll have your issue ironed out in no time!

Two Minute Checkup – Google Analytics Default Page

Sometime little things can make HUGE differences in data integrity. What if you could make your data better in just two minutes? Read brilliant article and find out how.

Cross Domain Tracking with Google Tag Manager

Before you get yourself into the weeds with cross domain tracking, ask yourself if you truly need it. If you want to report on completely different hostname URLs into one Google Analytics Web Property, then read on. Dan Wilkerson breaks it down beautifully.

Achievement Unlocked!

Congratulations. You’ve made it to the bottom of this page. Hopefully you’ve had an amazing and informative journey. If you didn’t do so already, go back and read through the section(s) that best speak to you. Let these collections be a springboard to new knowledge and further understanding. Beast Mode… UNLOCKED!


Noteworthy Features of Firebase Analytics

The Google I/O conference is always full of fun announcements, and this year is no different! One announcement that really caught our eye was about Firebase, which is now becoming a “unified app platform”. Leveraging and building on the real-time database, user authentication, and cross-device tools that Firebase already has, this announcement adds analytics, error logging, push notifications, file storage, configuration updates, and AdMob, and AdWords integration.

What is Firebase?

Before we dive into Firebase Analytics, just what is Firebase? and why haven’t we talked about it before?

Firebase was, before this announcement, a real-time database, which means when one user updated a record in the database, that update would be sent out to all connected users, be those users on a website, iOS device, or Android device. There were other features that made working with Firebase awesome from a developer’s perspective, but that was the core of their technology: keeping everyone in sync with minimal delay. Google is now building upon that core technology, and developer friendliness, to offer a whole range of other services targeted at building and running apps.

It’s interesting to see Google launch an app-specific Analytics provider, especially built into such a powerful ecosystem, in addition to building app-tracking solutions into Google Analytics. We’ll be keeping a close eye on Firebase Analytics and how the data in it can be used with Google Analytics to better understand how customers and readers interact with your digital properties.

I’ll quickly cover some of the initially interesting mentions, and then wrap up with how this might affect your current analytics setup.

Noteworthy Features of Firebase Analytics

User-Based Reporting

Readers of this blog are probably familiar with the session-based nature of Google Analytics, and some of the recent user-based reporting tools being built into it. Building on what Google has learned from Google Analytics, Firebase Analytics has been built from the ground up to be user- and event- based, not session- and page/screen view- based. This model is well-suited to how interact with an app, and, being built on Firebase, should allow for good battery performance and low loss of hits.

Audiences

This feature is particularly interesting! The analog of segments in Google Analytics, Audiences are defined by actions that users take. What makes them interesting is that they can be used through the rest of the Firebase platform, enabling audience-specific push notifications and configuration changes to be sent out without having to collate that information separately.

Audiences are also built into the crash reporting functionality of the Firebase platform, allowing cross-referencing and analysis of errors in order to see if specific devices or geographies are more prone than others.

Like Google Analytics segments, Firebase audiences can also be used for remarketing.

Integrations

We’re also excited to explore how Firebase Analytics integrates with Google Tag Manager. Similar to Google Analytics tags, as you announce events within your application, you can add Firebase Analytics tags that are triggered by them. These changes can be made even after your application has been launched.

As a side note, you will be able to have raw events pushed into BigQuery in daily batches, similar to the daily exports Analytics 360 customers have access to. These exports allow deeper dives into your data that is often possible with the API, and allows for machine learning to be used over your raw analytics data. However, this feature only appears to be available for their pay-as-you-go plan, and not the free tier.

How Should You Use Firebase with Google Analytics?

Currently there is no immediate need to modify your existing web-based Google Analytics tracking because of Firebase Analytics. However, since Firebase Analytics is User-based, it may make sense to begin storing user ids in Google Analytics, both for potential future cross referencing, but also all of the benefits that user-based reporting in Google Analytics can bring!

If you’re currently using Firebase, or even the now-old Google Cloud Messaging, it may make sense to explore how to take advantage of the updates to the Firebase platform, including Firebase Analytics. Many of the features of Firebase Analytics are similar to those found in Google Analytics, but with tighter integration into the Firebase platform. As we have more time to examine and use Firebase Analytics, we’ll be sure to post about our experiences and best-practice recommendations. However, the in-app Google Analytics SDKs (Software Development Kits) are still being supported, meaning you can transition by using both Google and Firebase Analytics if you choose to.

Firebase Analytics appears to be designed primarily for apps, and currently, not the web — in fact there is no web-based (JavaScript) SDK for Firebase Analytics, where as there are for other parts of the Firebase Platform, i.e. Messaging, Authentication, Real-Time Database, Storage, and Hosting. If you’re a web-only property, then there isn’t any need to use Firebase Analytics (however you can still take advantage of the rest of the Firebase platform!).


Tackle Ecommerce Strategy with Google Shopping Campaigns

Shopping campaigns are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch.

I’m specifically referring to the shopping ads you might see on Google, like in the example below. Let’s take a look at our approach to building and launching these sort of AdWords campaigns.

The Most Common Shopping Campaign Mistake

At the heart of all Shopping campaigns is a Google Merchant Center feed where you upload your products that you would like to use in your campaigns. When creating your Shopping campaign, the default setting is to target your entire product inventory.

This means that any item in your Google Merchant Center shopping feed is eligible to appear in an ad. You are left managing all of your products with one campaign and one ad group. Regardless of the size of your business, managing your products in this way is a sizable challenge because you have little control over how your money is spent.

Steps must be taken to effectively manage toward ecommerce goals. You should sub-divide product groups, use advanced campaign segmentation, and take advantage of inventory filters in your campaigns in order to focus on your most profitable lines of business.

Consider Ecommerce Strategy

Before we go down that road, let’s rethink our process from a broader perspective. Your goal is to always take control over your investment in order to manage toward ecommerce KPIs, such as average margin, average order size, ecommerce conversion rate, shopping cart abandonment rate, and the list goes on. Managing toward these goals is increasingly difficult when you have little control over which products are visible to searchers and at what times.

Stop, take a deep breath, and ask yourself a few questions before diving right into your Shopping campaign build. There is a lot happening behind-the-scenes of your business and many of those concerns can be taken into account if you plan accordingly. The answers to these questions will ultimately determine how you segment, sub-divide, and filter your Google AdWords Shopping campaigns.

Consider how your product categories impact your bottom-line:

  • What are your best selling products?
  • What are your margins on different products and categories?
  • Are your products competitively priced?
  • How competitive is the ad ecosystem for each of your brands?
  • Logistically-speaking, how well do you handle product inventory and fulfillment?
  • Does seasonality affect sales performance?

This step should not be overlooked. Only after answering these questions will you have enough insight to start building toward success.

Customize Google Merchant Center Shopping Feed

Before we get to strategy (I promise we’ll get there) and before we even get to work in Google AdWords, let’s stop for a moment and review our shopping feed for new opportunities. Taking the time to create a detailed shopping feed is the first step to success. After doing so, you will have new targeting at your disposal once you get to the campaign creation stage. This is what makes advanced product sub-division, segmentation, and filtering possible.

You are probably familiar with the common attributes like title, brand, price, ID, condition and so on, but did you know that you can customize your feed to reference many of product-level conditions pointed out above?

Product Type Attribute

The product_type attribute is used to identify product categories based on your internal naming conventions. This is very different from the Google Product Category attribute – google_product_category – which accepts rather complex values predicated by Google’s product taxonomy.

Using the fishing lures example, you might identify these products by simply calling out the product_type value of Fishing Lures > Spinners. This provides you with simple, familiar nomenclature which you can reference later in your AdWords Shopping campaign via product group sub-division and advanced inventory filters.

To put the importance of this concept in perspective, let’s look at Google’s naming convention for the same product category: Sporting Goods > Outdoor Recreation > Fishing > Fishing Tackle > Fishing Baits & Lures.

Not only is the former easier to understand, we can reference it directly in our Shopping campaign later.

Custom Label Attributes

The Google Merchant Center product feed will accept up to five custom attributes for each individual product. These are numbered 0 through 4 as seen below:

custom_label_0, custom_label_1, custom_label_2, custom_label_3, custom_label_4

Each custom label represents a user-defined value that can answer one of the questions posed above. For example, we might use custom_label_0 to identify product selling rate or custom_label_1 to identify seasonality or custom_label_2 to identify margin. You are ultimately in control of the custom label definitions and the values they accept (don’t use spaces).

In the fishing lure example I’ve used here, we might even use custom_label_3 to identify the type of fish the lure is designed to catch.

Custom label

Your definition

Suggested values

custom_label_0 SellingRate BestSeller, LowSeller
custom_label_1 Season Winter, Spring, Summer, Fall
custom_label_2 Margin LowMargin, HighMargin
custom_label_3 Fish Type Trout, Bass, Great White, Mermaid

Keep track of your custom label definitions and just remember that each product can only accept one value per custom label. If there is no value to be assigned to specific products, leave the field blank in those instances. We will use these in a few moments.

Excluded Destination Attribute

Another useful GMC feed customization comes by way of channel exclusions. You can entirely prevent products from appearing in shopping results by using the excluded_destination attribute, which accepts the value of “Shopping” by default.

It’s as simple as that.

If you have products with expected costs that outweigh expected revenue, just exclude htem. In other words, we often times use this attribute to identify products not expected to meet ecommerce goals like ROAS.

The Google Merchant Center feed attributes identified above are just some of the ways we build more descriptive product references into our feeds. There are many more opportunities to do so beyond those defined here.

Campaign Tactics for Shopping Ads

Now that you’ve improved the quality of the data provided by your feed with the product attributes above, you can filter your campaigns or sub-divide product groups based on these values. This process isn’t rocket surgery, but you just need to know where to click to find the settings.

Product Group Sub-division

Sub-dividing product groups is the basic approach to building out a Shopping campaign. Doing so allows you to control bids with a higher level granularity. Product groups can be defined with a variety of product attributes from “All products” down to the individual item IDs. If you’ve taken the time to incorporate the custom labels as outlined above, you can also sub-divide down to those user-defined values.

Just click on the pencil icon to start sub-dividing your product categories. Remember: these product categories are dependent upon the values in your Google Merchant Center feed including those custom_label_# and product_type attributes you set above.

Take note of the sub-division options below:

In this example, we segmented by product type but you can choose any attribute from the menu. You can also sub-divide multiple times to drill further and further into the product qualities. This approach, which we would recommend, leaves you with a sophisticated campaign configuration that allows you to control bids at various levels.

Coincidentally, using product sub-division is also the way in which we would create more specific ad groups within a Shopping campaign.

Excluding Individual Products or Groups

We know that we can exclude products directly in the Google Merchant Center feed by using the excluded_destination attribute as explained above. We can also exclude products in the campaign by, interestingly enough, sub-dividing product categories and adjusting the bid of a specific product group.

Here we see three individual products, and we want to exclude one from the campaign entirely based upon its recent performance. Just click on the max. cpc bid as if you were to edit it, then select the “Excluded” option.

Voila! You have removed an item that is negatively affecting your ecommerce performance.

Segment with Inventory Filter

Sub-division is great for taking control of your bidding strategy, but what if we want to divide a larger budget across multiple product categories. To implement a more advanced strategy like this we need to take advantage of our advanced Shopping campaign settings, specifically the custom inventory filter option.

These are somewhat hidden in your Shopping campaign settings. You will find these in your under an expandable link called “Shopping settings (advanced)” that appears near the top of the page.

This is where the real strategic implementation comes into play.

Leveraging this feature allows you to filter the eligible inventory before it even has a chance to make it into the consumer-facing search results and spend your budget. By creating this advanced filter, we can dedicate the remainder of our standard campaign settings – budget, bidding strategy, geo-targeting, day-parting, etc – to a specific segment of our product inventory.

In the example above, I’ve gone incredibly specific with my targeting and I was able to do so because I have the data to reference in the product feed. With this implementation I am confident that:

  • I’m investing purely in the product category I want
  • The products are all new (none used or refurbished)
  • Only our best selling products in this category are eligible to serve
  • Only the products best associated with the spring season’s sales performance are eligible to serve
  • Only the products expected to produce the greatest profit are eligible to serve
  • The products are dedicated to the best kind of fishermen

As it would happen, these qualities provide a solution to many of the ecommerce concerns outlined at the top of this page. Once the campaign launches, our focus would turn toward growing our reach as much as possible and persuading users to add these products to their shopping cart.

Building Your Ecommerce Strategy’s Foundation

Keep all of the aforementioned points in mind as your approach your campaign build or optimization. If planned accordingly, your budget will go much farther than you might expect.

If you know that seasonality plays a particularly strong role in producing meaningful ecommerce results, then make sure to customize your data and implementation to take advantage of that knowledge. If it doesn’t make sense to spend $1 per click on an item that costs the customer $2, then exclude these from appearing in your feed or campaign. If you make 80% of your revenue from your bestselling products, then build a campaign dedicated to these to maximize your results.

Now that all of the pieces are in place and you have a handle on targeting and settings, think about how you might take advantage of these to bolster your Shopping campaign strategy. Perhaps not all of the ecommerce factors outlined throughout here have meaning to your business, but you now understand how to make the most of the targeting options at your disposal.


Google Analytics Shortcuts and Tips to Save Time

When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and interpretation. Simply put – spend less time pulling the reports and more time using the reports!

Many of these tips and tricks aren’t new, but they may be new to you!

Keyboard Shortcuts for Google Analytics Reports

If you know me, then you know that I’m a huge proponent of keyboard shortcuts. Those moments you spend transitioning from using your mouse to your keyboard are wasted seconds! Almost every program has shortcuts baked into them, it’s just a matter of seeking them out.

Most people know the basic clipboard shortcuts (CTRL + C = copy, CTRL + V = paste, etc.) and many learn the basic application shortcuts (CTRL + S for save, CTRL + Z for undo, etc.) but it’s time to expand on that knowledge! If you’re on a Mac, just replace CTRL with CMD!

Google Analytics (GA) has keyboard shortcuts to help you do everything from finding specific reports to adjusting the date range. Never knew this? Try hitting the ? inside the interface and see what pops up.

I’ve included the shortcuts here:

General Shortcuts

  • ? – Open keyboard shortcut help
  • h – Search help center (Analytics Support)
  • a – open account panel
  • s or / – Search for a report
  • m – Toggle the left-hand navigation menu
  • shift + d – Go to the default dashboard of the current view

Date Shortcuts

  • d t – Set date range to today
  • d y – Set date range to yesterday
  • d w – Set date range to last week
  • d m – Set date range to last month
  • d 7 – Set date range to last 7 days
  • d 3 0 – Set date range to last 30 days
  • d c – Toggle date comparison mode (to the previous period of whatever you are looking at.
  • d x – Toggle date comparison mode (to the previous year of the period you are looking at)

Give it a shot! My favorites are the d t and d 7. I’ve got some more keyboard shortcuts down below under Browser Tips & Tricks!

We also made a handy cheat sheet that you can print out and attach to your monitor or keep in your drawer. Download it here:

Date Picker Shortcuts

The date picker at the top of the reports is one of the first things you learn about Google Analytics. How do I look at this report, but change the date range that is included?

For the most part, it’s intuitive. You can type in a date range or use the calendar option to scroll through months and select the dates you’d like to include. In addition to the keyboard shortcuts above, here are a few more tips!

Click the Month Name To Select The Whole Month

Boom! Mind blown! It seems obvious to some, but many have never even tried it. So yeah – give it a shot. It’s much quicker than selecting the first and last day of the month.

Typing Might Be Faster

Again we’re back to the keyboard vs mouse debate! Depending on how far apart your Start and End Date are, it might actually be faster to just type in the Start Date, hit tab, then type in the End Date.

The syntax has to match exactly, or GA won’t recognize the date. The format needs to be: mmm dd, yyy. The comma is important! If you type them in the wrong order or mistype it, GA will actually default back to 2005 (the year they acquired Urchin!) This mistake can be quite costly if you have lots of data and it takes a long time to load!

Working With Segments

Adding or removing a Segment will cause GA to go back out to its servers and re-run the report. This means you’re sitting and waiting for everything to finish.

If you have several Segments applied, removing each of them one by one will cause your reports to reload after every change.

Depending on your data and your time range selected, that can be a lot of wasted time!

So here are your tips:

Remove One Segment By Dragging and Dropping

If you only need to remove one segment, then just click on it and drag it away from the Segment bar, and it will remove it. It’s easy, it’s quick, and it gets the job done.

Remove Many Segments with Checkboxes

If you have to remove more than one segment, it’s faster for you to open up the Segment panel and remove them all at the same time. It’s a simple trick but definitely saves time.

Simply click on any of the Segments and the panel will open up. Then, choose the Selected option from the right side of the panel. Now, deselect any Segments that you want to remove and click Apply.

Pulling the Right Data is Easier with Regex

So while most of these tips have been about using the interface, this one is a little different and is applicable in many different places inside of Google Analytics (and Google Tag Manager!)

Regular Expressions. Have you heard about them? If not, this must be your first time to our blog!

Kidding aside, Regular Expressions are truly a way to set yourself apart from the casual Google Analytics user. A brief definition: regular expressions are a way to describe patterns in text using special characters. That doesn’t sound exactly like what we want, so let explain a bit more.

Let’s say you’re looking at your All Pages report inside of Google Analytics and you wanted to hone in on a few specific pages, perhaps your Home, Services, and About Us pages. You could pull the whole report, scroll through to find the pages you need, and jot down the numbers. Or you could load the report, search for Home, then do a new search for Services, then do a new search for About Us.

There’s actually a really easy way to do this with one search in the same report. In all reports in Google Analytics, the table filter box accepts Regular Expressions by default, which means you can just type into that search box a phrase that represents Home OR Services OR About Us.

It would look something like this: ^(/|/services/|/about-us/)$

The easiest Regular Expression character to learn is the |, which simply means OR. There are other characters to signify optional characters, “starts with” and “ends with”, and more!

Want to learn more? We’ve got you covered! I wrote a blog about this a few years ago called A Practical Guide to Getting Started with Regular Expressions (with Sample Data) and we have a great, free ebook available called Regular Expressions for Google Analytics. Take some time to really beef up your Regex skills to really get more out of the Google Analytics interface.

Account Organization

How much time do you spend switching between Properties or Views? If you work in an agency, or manage many website, this might happen frequently.

We recommend using some standard naming conventions to make sure your data is organized and easy for you to find.

For instance, starting your View names with numbers will let you decide how your Views should be sorted on the Admin screen or using the Account Selector in the top right corner.

Default View

To help make sure everyone on your team uses the same View for reporting, don’t forget that you can set your Default View under the Property settings. This will usually be the first View you created, so if you added new Views and Filters, doublecheck that this is set correctly!

Browser Tips and Tricks for Google Analytics

By now, most browsers if not all have tabbed navigation at the top. Use them! You can open multiple tabs at a time, let them all load then come back later and start using them. Here are some tips for using your tabs to the fullest.

Open in New Tab

Once you have a tab open, logged into the right Account/Property/View and the right report loaded, Google Analytics will remember all of that as you load new reports. Use this to your advantage!

Instead of simply changing the report, consider opening a different report in another tab! You can CTRL + Click (CMD + Click for Macs) on a link in most browsers to open it in a new tab. That will start loading in its own tab while you can still use the current report.

Note: This works best for the links in the left-hand navigation panel. If you’re inside of a report and using the drill-down explorer links, you won’t be able to open those easily in a new tab.

Duplicate Tabs

Instead of opening a new report in a different tab, how about the same report? It’s actually really easy to Duplicate that tab in Google Chrome. What does that mean?

It will literally create a new tab that has the same page loaded, but not only that, it will have also preserved your browsing history for that tab. The new tab will be able to go Back and Forward just like the existing tab.

So how do we do it? Most people will right-click on the tab and choose Duplicate, but you can also use the keyboard shortcut ALT + d + Enter! (CMD + L + Enter for Macs!)

Duplicating Tabs is great when you’re in the middle of reporting on something and you notice something that you want to investigate further. You can duplicate your tab, follow your rabbit, and then when you’re finished, you can just close the duplicated tab and pick up where you left off.

Switch Tabs Easily

How about navigating between the tabs? It’s a breeze with keyboard shortcuts! CTRL + Tab will cycle forward through the tabs, and CTRL + Shift + Tab will cycle backward through the tabs. For Macs, this is CMD + Left or CMD + Right. Also, CTRL + (1,2,3,..) will open that specific tab.

Load Less Data

When you’re opening new reports, whether you’re navigating to a new report, opening in a new tab, or duplicating the current tab – remember that the page will load again, going out to Google Analytics and requesting all the same information.

If you’re trying to open a lot of reports, it’s helpful to use smaller date ranges with fewer segments selected! Choose your dates and segments first, before you open all of your reports. Remember that keyboard shortcut for GA, hit d t to quickly change the date range back to today.

Scroll to Top and Bottom

Got a huge report? Did you know that in most browsers, you can hit Home or End to quickly jump to the top or the bottom of the page! Just make sure you click somewhere in the report pane to focus on that section of the site, vs the left-hand navigation pane.

Bookmark Your Reports

If you have a collection of reports that you look at often, remember that you can create Bookmarks or favorites for those!

In Chrome, if you put all of your bookmarks into the same folder – it’s easy to open all of those bookmarks with one click!


There you go – some of our top tricks and tips from people who use Google Analytics every day. This list is by no means exhaustive – if you have additional tips, let me know and we’ll add the best ones to this post!


Ecommerce SEO: The Definitive Guide [2019]

How to Fix Common Technical SEO Issues On Ecommerce Sites

Problem: Too Many Pages

Having thousands of pages on your site can be a technical SEO nightmare. It makes writing unique content for each page a monumental task. Also, the more pages you have, the more likely you’ll struggle with duplicate content issues.

Why It Happens

Some ecommerce sites just have lots and lots of products for sale. Because each of these products require their own page, the site accumulates lots of pages. Also, sometimes each slight variation in the same product (for example 15 different shoe sizes) has its own unique URL, which can bloat your ecommerce site’s total page count.

How to Fix it

First, identify pages that you can delete or noindex… without affecting your bottom line.

In my experience, 80% of an ecommerce site’s sales come from 20% of its products (the ol’ 80/20 principle at work). And around 25% of an ecommerce product pages haven’t generated ANY sales over the last year.

Rather than working to improve these pages, you’re better off simply deleting them, noindexing them, or combining them into a “super page”.

Most ecommerce CMSs (like Shopify) make it easy to find products that haven’t generated any revenue lately. If they haven’t, you can put them into a “maybe delete” list.

But before you actually delete anything, check Google Analytics to make sure these pages aren’t bringing in any traffic.

Analytics – Landing pages

If a page isn’t bringing visitors to your site or putting cash in your pocket, you should ask yourself: “what’s the point of this page?”.

In some cases these “deadweight” pages will make up 5-10% of your site. For others, it can be as many as 50%.

Once you’ve removed excess pages that might be causing problems, it’s time to fix and improve the pages that are left.


Problem: Duplicate Content

Duplicate content is one of the most common ecommerce SEO issues on the planet. And it’s one that can sink your site in Google’s search results (thanks to Google Panda).

Fortunately, with a commitment to unique content on every page of your ecommerce site (and using advanced SEO techniques like canonical tags), you can make duplicate content issues a thing of the past.

Why It Happens

There are a lot of reasons that duplicate content crop up on ecommerce sites.

Here are the three most common reasons.

First, the site creates unique URLs for every version of a product or category page.

For example, if you have a category menu like this…

BestBuy – Categories

…it might create a unique URL for every selection the person makes.

BestBuy – Link

If those URLs gets indexed by Google, it’s going to create A LOT of duplicate content.

This can also happen if slight variations of the same product (for example, different shoe sizes or colors) create unique product page URLs.

Second, we have boilerplate content. This is where you have a snippet of text that appears on multiple pages.

Here’s an example:

Boilerplate content

Of course, it’s perfectly fine to use some of the same content on every page (for example, “At Brian’s Organic Supplements, we use the best ingredients at the best price.”).

But if your boilerplate content gets to be 100+ words it can be seen as duplicate content in the eyes of Google.

Finally, we have copied descriptions. This happens anytime you have the same (or very similar) content on multiple product or category pages.

For example, here’s an example of duplicate content on two different ecommerce product pages…

Product Page #1:

Product description

Product Page #2:

Product description

As you can see, the content on these two pages is almost identical. Not good.

How to Fix it

Your first option is to noindex pages that don’t bring in search engine traffic but are causing duplicate content issues.

For example, if your category filters generate unique URLs, you can noindex those URLs. Problem solved.

Once you’ve noindexed all of the URLs that need to go, it’s time to tap into the canonical tag (“rel=canonical”).

A canonical tag simply tells search engines that certain pages are exact copies or slight variations of the same page. When a search engine sees a canonical tag on a page, they know that they shouldn’t treat it as a unique page.

Use the canonical tag to differentiate between duplicate and original pages

(Not only does canonicalization solve duplicate content issues, but it helps makes your backlinks more valuable. That’s because links that point to several different URLs reroute to a single URL, making those links more powerful).

Pro Tip: Implementing canonical tags can be tricky. That’s why I recommend that you hire an SEO pro with technical SEO expertise to help. But if you prefer to set up canonicals yourself, this guide by Google will help.

Finally, it’s time to write unique content for all of the pages that you haven’t noindexed or set up with canonical URLs.

Yes, this is hard work (especially for an ecommerce site with thousands of pages). But it’s an absolute must if you want to compete against the ecommerce giants (like Amazon) that tend to dominate Google’s first page.

To make the process easier, I recommend creating templates for product and category page descriptions (I’ll have an example template for you in the next section).


Problem: Thin Content

Thin content is another common technical SEO issue that ecommerce sites have to deal with. So even after you solve your duplicate content issues, you might have pages with thin content.

And make no mistake: thin content can derail entire ecommerce SEO campaigns. In fact, eBay lost upwards of 33% of its organic traffic due to a thin content-related Panda penalty.

eBay – Traffic loss

But let’s not focus on the negative. Our data from analyzing 1 million Google search results found that longer content tended to rank above thin content.

Content Total Word Count

Why It Happens

One of the main reasons that ecommerce sites suffer from thin content is that it’s challenging to write lots of unique content about similar products. After all, once you’ve written a description about one running shoe what can you write about 25 others?

While this is a legit concern, it shouldn’t stop you from writing at least 500 words (and preferably 1000+ words) for all of your important category and product pages.

How To Fix It

First, you want to identify pages on your site that have thin content.

Pro Tip: Everyone has a different definition of “thin content”. In my mind, thin content refers to short snippets of content that doesn’t bring any unique value to the table.

You can go through each page on your site one-by-one or use a tool like Raven Tools to find pages that are a bit on the thin side (Raven considers pages with fewer than 250 words as having a “low word count”):

Raven Tools – Word count

Once you’ve identified thin content pages it’s time to bulk them up with high-quality, unique content. Templates make this process go significantly faster.

Here’s an example template for a product page description:

Example template for a product page description

Pro Tip: The more truly unique your content is, the better. That means actually using the products you sell. Write your impressions. Take your own product images. This will make your product descriptions stand out to users and search engines.


Problem: Site Speed

Site speed is one of the few signals that Google has publicly stated they use as part of their algorithm.

But site speed isn’t just important for ecommerce SEO: it also directly impacts your bottom line. Research by Radware found that slow load times can increase shopping cart abandonment by 29.8%.

Why It Happens

Here are the three most common reasons that ecommerce site pages load slowly:

  • Bloated Ecommerce Platforms: Certain ecommerce platforms are inherently slow due to bloated code. And unlike a blogging CMS like WordPress, you can’t just install a plugin and watch your speed improve.
  • Large Image File Sizes: High-res product images are awesome for your customers, but can make your page load like molasses.
  • Slow Hosting and Servers: When it comes to web hosting, you get what you pay for. A slow hosting plan can put the brakes on your site’s max speed.

Fortunately, all three of these site speed issues can be solved somewhat easily.

How to Fix it

  • Upgrade Your Hosting: I can’t recommend specific hosting providers because your decision depends on your preferences and needs (for example, the level of support, pricing, security etc.). But what I can say is that you should spend at least $50/month on your host. If you spend less, your loading speed is likely to suffer.
  • Invest In a CDN: A CDN is one of the fastest (and cheapest) ways to significantly crank up your site’s loading speed. Bonus: a CDN also makes your site more secure from attacks and hacks.
  • Optimize Image File Size with Compression: This is a biggie for ecommerce product pages. Make sure to export images so they’re optimized for the web.

What Can I Do With A Free Account From SEMrush?

What Can I Do With A Free Account From SEMrush?

Many new users to SEMrush ask this question and are not really sure what you can do with the SEMrush software. Obviously, many new users to SEMrush will start out on the free level before deciding to make a purchase on a subscription. But when you first create your free account, it’s important to know exactly what you get access to so that you can utilize your SEMrush account to its fullest potential.


Quick Tips on Improving User Experience

User experience has become more and more important in the 21st century.

We live in a digitally focused world. Activity occurs constantly. And it occurs across all device types. Way back when, an optimal user experience meant your landing page loaded. Then it became responsive design. Now, it’s even more involved. An optimal user experience means a customer-oriented experience. What the consumer wants, you need to make sure he or she gets.

Here are some things to know right now if you’re trying to enhance your website visitors’ experiences.

Tip 1: Keep It Simple!

Simplicity is key. Make it simple for a user to navigate, to search on your website, to read your content! Make an effort to put pages where users would look for them, write short to-the-point sentences and paragraphs, and be sure to use headlines and bulleted lists where possible. Allow visitors to get where they want to go quickly and easily.

If you need some inspiration, check out these websites that breathe simplicity: this one, another, and anotherlast one.

And this principle isn’t just limited to user experience! The KISS principle has been around for a long time – Keep it Simple, Stupid. You can’t go wrong.

Tip 2: Navigation Should Be Easy

Make it easy for your customers to find things on your website, whether that’s a product, blog, pricing pages, the contact us form, etc. Help your website help your users by ensuring ease of use in navigation. Keep navigation consistent across pages and organize into a hierarchical structure that makes sense.

Good rule of thumb – if it’s hard for YOU to find it, it will be hard for your consumers to find it.

Tip 3: Speed up Page Load Times

Page load time is important. Did you know that 47% of users expect a page to load under 2 seconds.

U n d e r 2 S e c o n d s.

The time it took you to read that, your website should have loaded. If you want to check your page load time, Google has a nifty tool that will measure page speed and provide suggestions for improvement. Google Analytics can help with this as well!

Tip 4: Put Yourself in Their Shoes

Assess your user experience as if you were the consumer. Perhaps hold a focus group or create a ‘consumer persona’. What does the consumer want to see? What questions can you answer for them with your content? How can you improve the content they see or the flow of information to better serve them?

Tip 5: Test across Browsers and Devices

Test your website across all browsers and devices types for compatibility issues. What shows up in Chrome may look very different on Safari. Make sure your website is usable regardless of where a user accesses it. And, if you haven’t done so already – make sure your website is optimized for mobile. There are several tools (some are free) that you can use to test – such as this one and this one.

Tip 6: Fix any Broken Links or 404 Errors

Send users where you intend for them to go. Fix any issues or roadblocks that would prevent users from getting there. Here’s an online tool that will help you find broken links on your website. We’ve also got some tips to handle your 404 errors as well!


Before you go, here’s a neat 7-minute test that you can take to score your website’s user experience, created by our own Andrew Garberson.

So there it is. Take those quick tips and run with them. Cheers to keeping those visitors on site!


Absolute Beginner Google Analytics Tips for Small Businesses

Analytics is a field where it’s really easy (and sometimes fun!) to get ‘lost in the weeds’ over code, best practices, implementation and analysis.

Maybe you log in to Google Analytics, then leave after being presented too much data and too many options for the time you have to look into your questions. It might seem too technical at first, too much to take in or too time-consuming. But remember, you can be interested in data without being interested in becoming a data scientist or analytics specialist. This is especially true for small businesses.

For those independent entrepreneurs and small businesses, the goals are different. Owning or working for a small business requires unmatched versatility where you are the CEO, the accountant, the creative, the marketer, the logistics expert and the customer service lead all-in-one (and possibly more). I’m getting exhausted just typing that out, so for you it’s all about being as efficient and effective as possible with your efforts.

It’s not practical for you to be digging into Google Analytics constantly, reading documentation, or spending hours or even half-hours clicking and poring over the standard reports multiple times a day or week. The Google Analytics documentation is great to learn it, but my goal here is to point those ‘wearers-of-all-hats’ in useful directions to get the most out of their time.

If you do not have analytics set-up yet and need help with adding Google Analytics to your site, you can get started here.

The Measurements: The Basics

The first thing to do before looking at any reports or information is to understand some big concepts in Google Analytics: pageviews, time, bounces and sessions. Different analytics programs may calculate these differently, so that’s why it’s worth going over.

Pageviews

In Google Analytics, pageviews is simply the number of times that a page loaded. This means that if I stayed on one page and kept hitting the refresh button, a pageview would be sent every time. Also, in order to be considered a unique page, the content must have a unique URL. For example, if you have one-page scrolling website where the content changes but the URL stays the same, it will appear as one page in your reports.

Time

Google Analytics doesn’t start a timer when you land on a site and record how long you are there. Instead, when you load a page a timestamp is sent with the exact time and date that it loaded. Then, when you go to a second page on the same site, another timestamp is sent. Google figures out how long you were on the first page by calculating the difference between the two.

It is a simple concept, but will be important for understanding the next two topics.

Sessions

Sessions deal with both pageviews and time. A session is essentially the entire visit – imagine it as a browsing session. Multiple pages can be included in a session, but every session has to end at some point, which is called a session timeout. It makes sense because if there was no expiration on the session, everyone would have 1 session across days, weeks and months.

So by default, the session expires after 30 minutes if the user does not go to another page in that time (and thus send another timestamp). This is one of the more complex ideas in analytics, so if you’d like to read more on sessions, I recommend Google’s own documentation here.

Bounces

You will see numbers related to Bounce Rate in many of your reports, which deal with bounced sessions. A bounce is when someone only views one page in a session. Knowing what we know about pageviews, sessions and time, here is an example:

  • I visit a page on your site (1 pageview)
  • Leave the browser open and go to lunch for more than 30 minutes (session times out)
  • Session 1 is now a bounce since there was only 1 pageview and the session ended.
  • I come back, finish reading the page and click to another page on your site (1 pageview, new session begins)

Use Bounce Rate to help determine how many people came to your site and were enticed enough to visit a second page. For a deep dive into Bounce Rate, check out this article.

The Tools

Staying on top of everything can be difficult, but luckily there are some ways to keep up with it!

The Mobile App

One of the questions you may have as a small business owner is simply, “How is my site doing?” There are many, many ways to find the answer to this question, but one of the simplest methods in my opinion is to use the Google Analytics mobile app. It is not just a mobile version of Google Analytics – for example, you won’t see the same style of reports and tables. Rather, it is specifically designed to answer that exact question in a visual, valuable way.

After signing in, the Overview menu item in the left navigation will give you an idea of the current performance of your site. Along with the real-time data of how many people are on your site right now, the data under will show where your audience comes from in the world, which traffic sources led to the most sessions, how many pageviews happened and green/red comparisons for all.

By default, this is based on the last 30 days and the comparison is based on the previous 30 days.

As you can see from the screenshots, these are useful visualizations for a quick read. If you’d like to dig into either audience, behavior (content), acquisition (traffic) or goal conversions, there are more options in the navigation for more details.

Dashboards

If you have a group of more specific questions that you’d like to answer on a regular basis, dashboards are a better option. The menu for adding them is on the left navigation in the Google Analytics interface.

Like the mobile app, dashboard elements can be visual and simple. The best part about them is that once they are created, you can refer back to them again and again instead of drilling down into each of the standard reports.

More about dashboards here.

If you’re not sure where to start, just hold on – there’s a great resource below to help you with templates that you can add to your Google Analytics.

Advanced Segments

To move beyond just counting overall pageviews and sessions, a great way to get to know your customers and users is to use advanced segments. Just as the name hints, segments divide your audience into groups making it easier to spot trends and insights.

Start by comparing different groups of traffic, like Mobile Users vs Tablet & Desktop Users to see if there are any major differences.

For example, maybe you saw that a local news site linked to your business’ website – you would definitely want to see the behavior of that audience over time! You could create a segment of visitors that came from that specific source.

The Google Analytics documentation has an introduction to building segments here.

Solutions Gallery

These tools are great, but often it’s hard to know where to get started. Luckily, there’s an answer for that!

The Solutions Gallery is a great place to download templates for the assets mentioned here. It’s a site where you can get pre-made reports, dashboards and segments that have already been created. All you have to do is click the ‘Import’ button and choose which view you would like to apply to.

Once imported, take some time to see how they arrange data and use the different widgets/tools to display information in different ways!

Conclusion

The key to learning Google Analytics as a smaller business employee is to focus on powerful, focused and reusable assets. Creating dashboards and segments (or downloading them!) will ensure that you’re not wasting time looking for the same data continuously and the mobile application can act as a fast performance check of your site.


How To Sell CRO To Your Boss

What is one element of business that every boss cares about?

Money. Specifically, Return on Investment (ROI).

If you plan to convince your boss that Conversion Rate Optimization (CRO) is the way to go, then you need to prove that optimizing your website, app, ads or whatever else is going to make the company money.

Don’t think of this challenge as how am I going to sell CRO to my boss. Think of it as I’m going to show my boss this awesome thing that’s going to improve sales for the company.

Step 1: Data

In order to convince your boss that CRO will improve the company’s bottom line, you first have to show them how. Data is the best way to go about it.

If you haven’t worked on CRO projects before, you will have to rely on data from other companies. I would suggest Optimization sites, like Optimizely, that have a ton of case studies to help you out. You can also use your competitors’ case studies if applicable. (Soon, we’ll be able to use Google’s Optimize 360!)

Don’t forget to show your boss how much money the company is losing by not optimizing!

You can use these optimization stats to help you out. When management hears that Obama raised an extra $60 million for a fundraiser during his candidacy and all his optimization team did was test the CTA button and the media banner, they’ll get a nudge in the right direction.

Step 2: Research

Get a few reports of your company’s web/app/digital ad data and set up a meeting with your analytics team to determine where improvements can be made.

Check website pages with a high bounce rate, low conversion rate and low time on page. Then, review those pages to discover why people are leaving, why they aren’t converting, etc. Is the page layout awkward? Is it hard to find what they might be looking for?

Make a list if the problems and the opportunities.

Step 3: Strategy

Now, you need a plan. It doesn’t have to be a 30 page document, but know where you want to start and about how long it make take to optimize your pre-selected areas.

Tip: Make sure to emphasize quick wins.

Start with something like A/B testing for CTAs, imagery or maybe paragraph phrasing. These tests are easier to implement than others and can show improvements in conversions and pages/session quickly.

In your plan, you should also provide the metrics you’re going to use to define success. These metrics will be different depending on your goals. Maybe you want to sell more products and you plan to change your CTA button in your A/B testing. If so, then your metrics would be clicks and conversions. Did you get more clicks than usual and did that lead to conversions or an abandoned cart? You get the point.

The faster you can prove the ROI of the CRO testing, the more convinced your boss will be.

Step 4: Tools or professionals

If he/she is on board, they’re going to want to know how all of these ideas can become reality.

You have two options: you either need to figure out how to use optimization tools or find a professional to help you optimize.

How much time do you have to make this happen? Is that time best spent learning to optimize, or talking about a contract with a professional? Read about both and pitch the ideas to your boss.

Tell us everything!

Have you ever had to convince your boss to invest in CRO? Which tactics did you use and did it work? We would love to hear about it.


Meet The New Google Analytics 360 Suite

Today, we awoke on the Ides of March to news of a coordinated media blitz from Google Analytics as they executed a dramatic product launch – rebranding several of its enterprise-class products and announcing new products that are on their way, if not quite here yet.

These new products address specific limitations that Google Analytics-critics have decried for years: content experiments, data visualization, and managing large amounts of data. The new tools boast features that Google Analytics is well suited to handle – products working seamlessly together in the Google ecosystem to provide holistic solutions for marketers and analysts.

Current Rebranded Products

A Rose By Any Other Name

To make this all work together in the 360 Suite, we see some of our old favorites being renamed. GA says that current customers of these items will see the changes rolling out in the coming months.

Google Analytics 360

Google Analytics 360, the enterprise-level version of Google Analytics, is now called Google Analytics 360. Google Analytics 360 will still have all of the same accoutrements of GA360, more features, more integrations, more features, and less sampling. You can read more about these differences here.

Google Attribution 360

Adometry, the advanced attribution company that Google Analytics acquired in 2014 is now called Google Attribution 360. This tool helps to go beyond the attribution tools that come baked into Google Analytics 360 and bring in outside information like views, click-throughs, and TV analysis.

This, along with the other 360 products, will remain separate products that can be added à la carte into the suite.

Newly Announced Products

To Be, Or Not To Be

Along with renaming its existing products, Google Analytics formally announced the launch of several features that have been years in-the-making, whispered about in hallways and Google office nooks, and are finally making their appearance into the world. These products will directly challenge existing products on the market and will help to round out the suite to truly meet the needs of enterprise-level marketing and analytics.

These new products are all currently in limited beta, and Google Analytics has said it will reach out to current Google Analytics 360 customers when they’re eligible to join.

Google Tag Manager 360

Similar to Google Analytics, which has a free version that anyone can use, Google Tag Manager is spinning off a premium version that is called Google Tag Manager 360. This will plug neatly into the suite and will supposedly offer a few ways to differentiate itself from its free counterpart. Google Analytics 360 took a period of time to really bulk up its offerings, so we can expect GTM 360 to grow over the next couple years.

Google Tag Manager, both the free version and the 360 version, helps make it easy to tag your website to collect information about users and their interactions on your site, whether you’re using Google Analytics tags, third-party tags, or custom tags.

Google Optimize 360

Now we’re talking! Google Analytics is launching a revamped way to run content experiments on your website. You’ll be able to test and personalize multiple variations and track the version that performs best and should connect seamlessly with Google Analytics 360 and Google Tag Manager 360.

Optimize will also tie in directly with the Audience Center 360 tool below, as well as DoubleClick and AdWords to link to campaigns and measuring success. With these connections, your experiments and tests will go beyond the standard A/B tests.

Google Audience Center 360

As technology bounds every year, the amount of data we have to work with is exploding. Google’s Audience Center 360 is a “powerful data management platform” to help connect with Google Analytics 360 with DoubleClick, third party data, and more.

We’re looking forward to getting all of our audience data together into one place, and being able to connect different data sources together to better target customers with testing, advertising, and getting better insights.

Google Data Studio 360

This is the one that our data science team is geeking out over! This new tool offers ways to visualize and analyze all of your new data into “beautiful, interactive reports.” This also includes real-time collaboration and sharing, which we’re also thrilled about.

This brings together all of the data from the suite, can link together outside data, and then can help display the information in meaningful ways to help you make more data-based decisions.

This product comes in two flavors – there’s a free version that anyone (in certain countries) can use, with five free reports, and then there’s the full enterprise version, Data Studio 360.

Want to learn more? Check out our post about Google Data Studio!

What Happens Next?

Forward, I pray, Since We Have Come So Far

So we’ve got old products with new names and new products rolling out in the next couple months. Already, we’ve started getting questions about how this impacts current customers!

Current Google Analytics 360 Customers

If you’re currently a Google Analytics 360 customer, you are primed to take advantage of these new tools as they become available. Google Analytics has said you’ll encounter the new names rolling out shortly. As access becomes available to the limited betas for the new products, current customers will be made aware and ideally invited to participate, though I’m sure these will be limited.

Remember, these are new products that are being sold. Current Google Analytics 360 customers will also get Google Tag Manager 360 as part of their license, but the other announced products will need to be added on as needed.

Current Google Analytics Users

If you’re currently using the free version of Google Analytics, then you’re really not going to see many changes. These new products and features are a separate, paid tier of products, though certain products will be able to be purchased independently from each other.

If you’ve been questioning whether or not Google Analytics 360 is right for you – this announcement of upcoming launches should help show you the path that Google Analytics is heading, connecting marketing and analytics to increase your understanding of customers through smart integrations and intelligent tools. We’ve got more information about Google Analytics 360 here, and we’re always available to chat!

Not Currently Using Google Analytics

If you’re not currently using Google Analytics, it’s time to start comparing features! These tools are designed to work seamlessly together, as well as providing the ability to bring in data from third-party products and internal products. The Google Analytics 360 Suite helps to connect your marketing, website interactions, online and offline data, and to help you turn all of that data into decisions. We’d love to tell you more about these Google Analytics 360 and these additional tools!