Personal development plans are becoming a popular marketing strategy for the video game industry, with companies like Apple, Google, and Amazon all looking to capitalize on a trend that has seen a resurgence in interest among the young, male, and older demographic.
With the growing interest in video games among younger demographics, a number of companies are now looking to sell their personal development plans, which can range from $250 to as much as $2,000, to new consumers.
This includes video game development studios like Apple’s Appcelerator program, which provides cash incentives for game developers that use a personal development strategy, and Valve’s Steam Workshop, which gives the studio an incentive to create and sell its games through the Steam marketplace.
But how can a company use personal development to sell a game?
Here are some ideas to help your business sell its game:Use personal development as an opportunity to sell your game.
In addition to the cash incentive offered by Appcelerators, personal development programs can also help with marketing and promotion, such as through the Valve and Apple platforms.
“If you can give people a chance to have a say in what’s in your game, then that’s a huge win,” said Steve Sperling, vice president of digital games at Appcelerate.
“They’re more likely to buy a game if you’ve made it a point to give them a say.”
To help create a personalized personal development program, a developer should use a strategy that matches the game’s theme.
“You want to create a personal experience for people who are looking for that kind of personal connection with their game,” said Michael Geller, chief marketing officer of the popular social game Farmville.
“That’s where the personalization comes in.”
For example, a game might focus on creating a community of friends that can help out each other, which could help appeal to women who might not be interested in playing as a male protagonist.
Also, an app might use a variety of game mechanics that help players navigate their way through the game.
“If you create a game that’s focused on the story and the character of the main character, then it’s going to resonate with a lot of people,” said Matthew McBride, the chief creative officer of developer Epic Games.
“I think you have to be able to make that connection.
I think you want to make it feel authentic and relevant to the people who play your game.”
If a developer is targeting a niche market, a personalization can be a great way to tap into a new audience. “In a lot